"Trump is extreme but he's not a Martian. He is the logical conclusion of many of the most dangerous trends of the past half-century. He is the personification of the merger of humans and corporations--a one-man megabrand, with wife and children as spin-off brands. This book is to help understand how we arrived at this surreal political moment, how to keep it from getting a lot worse, and how, if we keep our heads, we can flip the script and seize the opportunity to make thin